Using Personalization in your Marketing

If you want to stand out in your marketing efforts, you need to consider personalization in your marketing. That means personalized products, emails, content, and more.

How to Use Personalization and Why it is Important

The best way to do this is to use the data your website collects on a people who visit your website, their behavior on your website, the links they click on, and the products they look at. Then, using this data to market specifics products that these customers are interested in.

Here’s a few statistics to consider if you’re not convinced:

  • 80% of consumers say they are more likely to do business with a company that offers a personalized experience.
  • 63% of consumers are annoyed with a brand that sends them generic advertising emails.
  • And 90% say they find personalization appealing.
  • Emails that are personalized to a customer’s likes and purchase history are three times more likely to encourage a sale than generic email blasts.

Reach a Target Market

Personalization allows you to target a specific audience when you have a new product or service introduction that they are likely to be interested in. It allows you to create better content for your customers and leave them with the feeling of being special. It also helps you build a stronger relationship with your customers because you can show them how much you care by addressing their specific needs.

Personalization can also be a great sales tool when you know your customers’ birthday and anniversary, allowing you to let them know you’re thinking of them with a special email or card.

It is Your Turn

Providing a personalized experience for your customers will increase your initial sales, your return sales, and your customer loyalty. When your customers feel understood and special, they’ll return to make purchases again and again.

Now it is your turn to take a stab at using personalization in your business.

About the author

Brian Bearden, CEO of Upstream Marketing has over 18 years’ experience with online marketing / website development.  Upstream Marketing help you to build a website that reaches the right customers, converts leads and grows your business. Brian can be reached via email at  Visit